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Youtube mercedes grow up

Short rationale: With "Grow up. The most extensive content creation in the history of the brand has been realised for the five models of the compact-car family. With more than moving-image sequences and over 90 lifestyle and product images, stories of a new generation will be told until the end of this year. The campaign focuses on people caught between the coolness of adolescence and the squareness of adulthood who embody the attitude to life of the new compacts. The campaign launches in early March It is a further move forward by the brand as a whole towards more modernity, progressivism and dynamism across the entire brand identity of Mercedes-Benz," says Dr. Realised in collaboration with our agency antoni, 'Grow up. All Topics:.

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With "Grow up. The most extensive content creation in the history of the brand has been realised for the five models of the compact-car family. With more than moving-image sequences and over 90 lifestyle and product images, stories of a new generation will be told until the end of this year. The campaign focuses on people caught between the coolness of adolescence and the squareness of adulthood who embody the attitude to life of the new compacts. It is a further move forward by the brand as a whole towards more modernity, progressivism and dynamism across the entire brand identity of Mercedes-Benz," says Dr. Under the campaign hub www. They tell stories about young people and present-day adolescence with all the associated highs and lows. One film, for example, is about two female friends who, after an argument followed by months of silence, realise that true friendship is something precious that can also survive difficult times.

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Last year, Mercedes-Benz launched a new global brand campaign titled "Grow Up" to resonate with the Millennials. The campaign decided to focuses on qualities of Millennials without having to compromise the values of the generation before. To localise the content, event agency Sumo Eleven was appointed to generate product awareness of the full compact car line up, with authentic positioning of each model to cater to the different lifestyles of Millennials. Here's what they did. The Mercedes-Benz UrbanHunting movement is a hunt for thrills and adventures in the city, seeking out the latest trends, hotspots and experiences. Each completed "hunt" is a "badge" worthy to be broadcasted on social platforms. In , Mercedes-Benz launched a new global brand campaign "Grow Up" under the urban hunting movement to reach a younger target demographic - the Millennials. To match the aspirations of the new generation car buyers in Malaysia, Mercedes-Benz released an A-Class premium compact SUV designed for the active lifestyle of the Millennials.

Mercedes-Benz is striking out on new paths in the marketing communication with "Grow up. Stories of a new generation will be told by the end of the year with more than video sequences and over 90 lifestyle and product photos. The campaign focuses on people caught between the coolness of adolescence and the squareness of adulthood, who embody the new compacts' attitude towards life. The campaign starts in early March

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Views: 404

From: Ducage

Added: 21.08.2020

Category: Fetish

Tags: youtube+mercedes+grow+up

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